Difference, the Essential
The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference shows.

Excellence
People judge you by your performance, so focus on the outcome. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

Innovation
Innovation distinguishes between a leader and a follower. 

Letting Go of the Past
When I got back here in 1997 I was looking for more room, and I found an archive of old Macs and other stuff. I shipped all that off to Stanford. If you look backward in this business, you’ll be crushed. You have to look forward.

No Resting on Laurels
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

Perseverance 

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.… Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up. So you’ve got to have an idea, or a problem or awrong that you want to right that you’re passionate about; otherwise, you’re not going to have the perseverance to stick it through.